Roof Replacements Run $8,000-$15,000. $7.99/mo Protects the Listing That Sells Them.
Storm season drives roof replacements worth $8,000-$15,000 each. Competitors target roofing listings to steal those leads.
Protecting roofing businesses nationwide.
⚠ Spring storm season — roofing leads are surging and so are listing fraud.
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Why Roofers Are a Top Target
A typical roof replacement runs $8,000-$15,000. That makes your Google listing worth sabotaging.
Post-storm listing hijacking
After major storms, competitors flood Google with fake reports to take down rival roofers. While you're on a roof, your listing disappears.
Fake review campaigns
Competitors post fake 1-star reviews claiming "no-show" or "shoddy work." Your 4.8 rating tanks before you can respond.
"Moved" or "closed" edits
Someone suggests your business has moved or closed. Google updates your listing before you even know. Customers see "permanently closed" and call someone else.
Storm chasers create hundreds of fake roofing listings after every major weather event
After hail storms and hurricanes, out-of-state roofing crews flood affected markets. They create temporary Google listings using rented mailboxes, collect insurance-funded jobs, then disappear. Google's cleanup sweeps after storm season suspend both the fake and legitimate listings in affected areas. Local roofers who've operated for decades get caught in the same net.
Source: NRCA / BBB storm chaser reports
What makes roofing businesses uniquely vulnerable
Roofing is the only trade where your listing faces geographic-event risk. A major storm 200 miles away can trigger a wave of fake listings in your area from storm chasers pre-positioning for nearby damage. When Google detects the surge and does a mass cleanup, your legitimate listing can get flagged simply because it's in the same region as dozens of new fake roofing listings.
What Happens When a Roofing Business Gets Suspended
It doesn't start with a warning. It starts with silence.
Your listing disappears
Homeowners searching "roofer near me" after a storm can't find you. Those $10K+ jobs go to competitors.
Emergency calls go to competitors
Insurance adjusters who referred you search your name and see nothing. They move on.
Your customers find someone else
Your storm damage pipeline dries up. Leads you spent thousands on marketing now call competitors.
$15,000+ in lost revenue
A single missed roof replacement costs more than a year of protection. Most roofers lose multiple jobs.
ProfileGuard makes sure this never happens to your roofing business.
“[ProfileGuard] helped me find what was wrong with my profile and helped me fix it quickly!”
Rad Roadside Assistance
Toronto, Canada
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Pro tip for roofing businesses
After any major storm in your region, log into your Google Business Profile daily for 2 weeks and check for unauthorized "suggested edits" from users. Storm chasers often suggest edits to legitimate roofing listings — changing phone numbers, adding fake service areas — to redirect your traffic. Early detection is the difference between a 5-minute fix and a 3-week suspension.
Protect Your Roofing Business for $7.99/month
That's 0.1% of one roof replacement. One suspension could cost you $15,000+.
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